Amongst all of the upward trajectory surrounding the metaverse, it’s easy for early-stage companies to get swept up in the overwhelm and believe that they need to incorporate this into their strategies. What’s needed, however, is a return to implementable video marketing models, and a refined strategy incorporating the value of video and immersive technology, before companies even begin to utter the word “metaverse” as a potential revenue stream.

NGOs that embrace a better, faster, more secure and trackable way to manage the end to end content production and management process will play an ever more significant role in turning the tide on fake news, reinforcing their credentials and boosting awareness in the process.