The metaverse versus AI – where should businesses invest?

What the metaverse and AI have in common is that they pose strategic questions to companies. Everytime a new ‘hot’ tech trend emerges, business leaders need to parse whether it is simply hype or a solution that provides a clear commercial opportunity which will require investment to realise.

Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

What are the surest methods to secure crypto wallets?

Crypto wallets get hacked more often than you think, and that’s not because the technology underlying them is not safe (although it would be wise to assume that it’s not indestructible but because malicious actors have found top-notch methods to compromise accounts and steal coins. Needless to say, you need to employ the best practices in order to safeguard your treasured assets.

Do we still need to care about the metaverse?

The first thing we need to understand is that the metaverse does not live or die by what Zuckerberg does. In fact, the metaverse is better defined as the ultimate goal of a whole suite of virtual and augmented reality propositions that will change how we interact online. In fact, if Meta’s metaverse comes into fruition, it is highly unlikely to be the only one.

Five must-have digital skills for 2023

If you’re a marketer it’s more important than ever before to prove value. The best way to do this is to expand your digital skillset. Not only does this help to make you more indispensable to your current employer, it also, should the worst happen, will significantly improve your chances of getting a new job quickly.

How tech firms can manage a globally distributed workforce

For employees, remote working provides far greater work/life balance and fits the requirements of modern workers much better.
This has all given rise to globally distributed workforces. But managing such a workforce can be challenging. Here are our five main tips on doing so successfully.

Forgotten video over the metaverse gimmick

Amongst all of the upward trajectory surrounding the metaverse, it’s easy for early-stage companies to get swept up in the overwhelm and believe that they need to incorporate this into their strategies. What’s needed, however, is a return to implementable video marketing models, and a refined strategy incorporating the value of video and immersive technology, before companies even begin to utter the word “metaverse” as a potential revenue stream.

Luxtripper among Britain’s fastest-growing companies

Luxtripper is an award-winning luxury travel company specialising in experiential, multi-destination and adventure travel across the world’s most exotic destinations. Set up in 2015 by CEO Nena Chaletzos, the business has created its own innovative technology that can match customers to destinations in seconds, and build bespoke itineraries tailored to their exacting requirements. With a team of 130 based across the UK and India, the social-focused business has since become one of the world’s most influential travel brands on Facebook and Instagram

Using data analytics effectively in marketing

If data isn’t analysed in the right way, it’s impossible to understand your customers. Which means if you can’t understand them, you can’t reach them. So, if data is good, more data must be better, right? Not necessarily.

Tech Mahindra partners with leading telecoms provider

Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, today announces a strategic partnership with Indosat Ooredoo Hutchison (IOH) – one of the most preferred digital telco in Indonesia.

Increased adoption of Xactly’s Intelligent Revenue

Xactly, the leader in intelligent revenue solutions, announced a rapid increase in adoption of its Intelligent Revenue Platform (IRP), fueling strong growth in the first quarter. Half of the company’s largest deals were driven by customers expanding beyond traditional Incentive Compensation Management (ICM) and Sales Performance Management (SPM) solutions.

Jellysmack And Best-In-Class Tech

Global creator company Jellysmack demonstrates its commitment to international expansion and best-in-class tech with the hiring of seasoned executive Thierry Bedos as Chief Technology Officer. Bedos brings over 25 years of experience and deep knowledge of growing multi-billion dollar tech businesses.

2022 the year of the Unicorns?

Insider, a leader in cross-channel customer personalization experiences, has recently announced a $121 million Series D funding round valued at $1.22 billion. Other investors that joined funding included the likes of Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst.

The Metaverse changing the workplace

We look at the various ways in which the Metaverse will change the workplace and the way businesses operate, with comments from Phil Perry, head of UK & Ireland at Zoom and James Morris-Manuel, EMEA MD at Matterport.  

Vaccine passports: the future of workplace security?

Ian Lowe, Head of Industry Solutions EMEA at Okta, explores the technology behind vaccine passports and how this could be replicated to create validation methods by authenticating identity, qualifications, and skills and improving workplace security.

NFTs, The Currency Of The Future?

NFTs have been popping up all over the web since 2015 on the Ethereum blockchain. Since then, NFTs value has exceeded over $2 billion during the first quarter of 2021, and honestly, it doesn’t look like it’s going to stop anytime soon.

How click fraud has worsened in the wake of Covid-19

Stewart Boutcher, CTO and Data Lead at Beacon, examines how click fraud – which was already a serious threat to companies engaged in digital marketing prior to the pandemic – has worsened considerably in its wake. He seeks to provide a forecast on how the situation is likely to evolve overtime, and advice on what businesses can do to mitigate the risks.

The metaverse: Why it matters for business

James Morris-Manuel, EMEA Managing Director of Matterport, explores why the metaverse: virtual replica of the built world, made up of billions of digital twins, will fundamentally change how we experience, interact with, and analyse the space around us.

The hybrid working pandemic

With coronavirus restrictions now lifted, there is no bigger trend than the shift many businesses make to a hybrid working model. Sherif Choudhry, a Managing Partner at BCG Platinion, looks at the fear of automation, the need for a human-centric approach, and how technology can foster new relationships.

Celebrating failure in the golden age of tech

While we thrive in the golden age of technology, where breakthroughs are being made across all sectors, John Galpin, Co-Founder, Design by Structure, urges us to take a moment to consider the failure behind the success that have driven such innovation.

Normalising data leaks: A dangerous step in the wrong direction

Following an internal email from Facebook being exposed, revealing that the social media platform believes the best approach is to normalise data leaks, Andrea Babbs, UK General Manager, VIPRE SafeSend, emphasises how worrying this statement is, as to give businesses an excuse to no longer invest time, money and effort in data security is a dangerous step in the wrong direction.

Clash of the Digital Titans

Roger Camrass, Director of CIONET UK draws comparisons between the colonisation of the ‘New World’ five hundred years ago and the colonisation of the digital ‘New World’ today.

Can AI be truly creative?

AI is everywhere. It makes decisions for us, influences us, and assists us. We know that it is powerful and accurate, but can it be creative?