The rise of loyalty apps
Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in the UK now signed up for at least one.
This is unsurprising. After all, their use has now become ubiquitous. And for good reason. They are highly intuitive and convenient to use to earn and redeem rewards at a time when money is tight. Loyalty apps are helping bring in a new era of retailing by encouraging multi-channel shopping.
