Western Digital expands smart video surveillance solutions for growing AI-enabled workloads from endpoint to cloud

Western Digital has announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to US$44bn by 2025, up from $23.6bn in 2019, according to IDC. Emerging smart video architectures that capture, store and analyse massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimised storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

“With the addition of WD Purple Pro, our full portfolio of smart video products covers customers’ needs from dedicated WD Purple microSD™ cards for cameras to WD Purple hard drives for mainstream NVRs and the new generation of smart video architectures, where the ‘smart’ of the solution starts with the brains at the back-end – the servers that perform video analytics and heavy computational deep learning,” said Brian Mallari, director of marketing for Smart Video, Western Digital. “WD Purple Pro is the ideal solution to enable original equipment manufacturers and integrators to evolve their systems for emerging AI workloads.”

WD Purple Pro hard drive benefits include:

• Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or cloud-based servers.
• High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing many video streams.
• High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.
• Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

“Western Digital’s new WD Purple Pro, AI-ready high-capacity solutions offer the performance needed for data-heavy workloads and provide the reliability our customers need to store their critical data,” said Dave Nieweg, community program manager, Milestone Systems. “Whether providing more secure access to a building or school, monitoring patients, or capturing and analysing smart city parking and transportation data for safety and efficiency, offering users a trusted storage solution from the cameras at the endpoints to the cloud is essential.”

Western Digital’s full family of WD Purple solutions for smart video surveillance includes 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Related Western Digital resources:

Speeding Up: How AI and Data Are Accelerating Our Cities – blog
Storage for advanced smart video solutions – product brief

READ MORE: 

About Western Digital
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centres to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

¹Single stream per camera @ 3.2Mbps (1080p, H.265, 25 fps). Results may vary depending on camera resolution, file format, frames per second, software, system settings, video quality, and other factors.

²Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualised (TB transferred ✕ (8760 / recorded power-on hours)). Workload Rate will vary depending on your hardware and software components and configurations

³As used for storage capacity, 1GB = 1 billion bytes and 1TB = one trillion bytes. Actual user capacity may be less due to the operating environment.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter


Six ways to maintain compliance and remain secure

Patrick Spencer VP at Kiteworks • 16th September 2024

With approximately 3.4 billion malicious emails circulating daily, it is crucial for organisations to implement strong safeguards to protect against phishing and business email compromise (BEC) attacks. It is a problem that is not going to go away. In fact, email phishing scams continue to rise, with news of Screwfix customers being targeted breaking at...

Enriching the Edge-Cloud Continuum with eLxr

Jeff Reser • 12th September 2024

At the global Debian conference this summer, the eLxr Project was launched, delivering the first release of a Debian derivative that inherits the intelligent edge capabilities of Debian, with plans to expand these for a streamlined edge-to-cloud deployment approach. eLxr is an open source, enterprise-grade Linux distribution that addresses the unique challenges of near-edge networks...

Embracing digital AI recruitment without rocking the boat

Katherine Loranger • 11th September 2024

Artificial intelligence (AI) is set to become indispensable in business operations. For global enterprises, AI offers significant benefits by simplifying complexity and enabling confident decisions—when used in the right way. Those HR recruitment teams that seamlessly integrate AI technologies will optimise their recruitment practices and will have the opportunity to better realise their commitment to...

Why a data strategy underpins a successful AI strategy

Jim Liddle • 05th September 2024

AI and machine learning offer exciting innovation capabilities for businesses, from next-level predictive analytics to human-like conversational interfaces for functions such as customer service. But despite these tools’ undeniable potential many enterprises today are unprepared to fully leverage AI’s capabilities because they lack a prioritised data strategy. Bringing siloed and far-flung unstructured data repositories into...
The Digital Transformation Expo is coming to London on October 2-3. Register now!