Volkswagen’s all-electric ID.3 sells out in pre-sale

ID3

Volkswagen has announced that more than 30,000 people have pre-ordered their new electric vehicle, the ID.3

In a press release, Jürgen Stackmann, Member of the Board for Sales, Marketing & After Sales, said: “This is a huge success – and shows that the ID.3 is coming at the right time…More and more people want to make the switch to e-mobility.”

The ID.3 will be the first model in a fleet of electric vehicles (EV), as Volkswagen aims to make them affordable for more people. It has an electric range of up to 260 miles (420km) and offers three different battery sizes. 

Those lucky enough to secure the special ID.3 1ST edition will also benefit from a year’s free electricity from all VW endorsed charging points.

VW received more than 10,000 orders in the first 24 hours of pre-sale, marking a noticeable shift in consumer demand for environmentally-friendly vehicles.

A report published by Deloitte said: “After years of being viewed as a fringe technology, the battery electric vehicle market is finally nearing a tipping point. A number of factors including a positive change in customer perceptions, technological advancements and greater intervention from governments are combining to focus attention on BEV adoption.”

The cost of electric vehicles has long been a barrier of entry, but Deloitte project that by 2022 the price of an EV will be on par with a non-EV, making them a “realistic, viable option for any new car buyer.”

Companies like Waymo are leading the pack in the race for electric and autonomous vehicles. Using DeepMind’s sophisticated AI systems, they’re already trialling self-driving taxis in select US cities. 

Tesla, perhaps most synonymous with autonomous vehicles, needs little introduction. Compared to the ID.3 sales, their Model 3 was pre-ordered over a quarter of a million times in just 48 hours.

In an interview last year, Volkswagen CEO Herbert Diess said they’re aware that they’re one or two years behind other automakers, but are determined to catch up, outlining their commitment to electric mobility and fully networked, self-driving cars with a €44 billion investment by 2023.

It’s still a long road ahead, but as the environmental concerns of consumers grow, so too does the EV market, marking a paradigm shift. Sales of EVs have increased by 377% in the UK, according to the Society of Motor Manufacturers and Traders, showing promising signs for an all-electric, green future. 

Luke Conrad

Technology & Marketing Enthusiast

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...

Custom Software Development

Natalia Yanchii • 04th October 2024

There is a wide performance gap between industry-leading companies and other market players. What helps these top businesses outperform their competitors? McKinsey & Company researchers are confident that these are digital technologies and custom software solutions. Nearly 70% of the top performers develop their proprietary products to differentiate themselves from competitors and drive growth. As...

The Impact of Test Automation on Software Quality

Natalia Yanchii • 04th October 2024

Software systems have become highly complex now, with multiple interconnected components, diverse user interfaces, and business logic. To ensure quality, QA engineers thoroughly test these systems through either automated or manual testing. At Testlum, we met many software development teams who were pressured to deliver new features and updates at a faster pace. The manual...