Sustainable Data Centres: Three Key Considerations

Data centres play an invaluable role in today’s society, enabling low latency connectivity and meeting surging demands for data for organisations around the world, with the need for new ones not likely to decrease any time soon. Gartner forecasts, worldwide IT spending on data centre systems will grow 5.5% year-on-year to $218.6bn in 2022.

With this, it is vital that data centre providers and customers build with sustainability in mind. David Ferdman, our president and CEO put it well when he said, “the success and health of all our human and technological networks depends on a resilient environment – a world with ample water and habitat to supply the needs of both humans and wildlife, and where the effects of climate change are minimised.” It goes without saying that if we don’t embrace a sustainable future, we won’t have a future to sustain at all.

Building a strategy for sustainable data centres is not easy, but there is internationally recognised guidance to help guide sustainable data centre strategy. The United Nations Sustainable Development Goals highlight three key considerations vendors and customers should keep in mind – water, energy and biodiversity.

Conserving Water

UN SDG Target 6.4: By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity

Many data centres rely on water to keep them cool, but in areas where water is in short supply and high demand, it is important to ensure there is enough for local communities as well as to keep data centres operational. This is important from both a moral and business perspective, as facilities that depend too much on water risk interruptions to operations, or costly retrofitting to install other forms of non-water intensive cooling.

Data centre providers can work towards this SDG target by developing data centres that use water-free cooling and sites that restore water to local ecosystems, making their presence a net benefit to watersheds in the area. In 2021, professionals at a data centre in Chandler, an extremely water-stressed area in Phoenix, Arizona, significantly reduced the facility’s water intake by cooling using very small amounts for humidification, facility maintenance and domestic water. They also worked with the Bonneville Environmental Foundation and Arizona Land and Water Trust to restore 40% more water to local water flows than in 2019.

Improving Energy Efficiency

UN SDG Target 7.3: By 2030, double the global rate of improvement in energy efficiency

Unsurprisingly, data centres require far more energy per square foot than most other buildings, especially the data halls used to contain the server cabinets themselves which draw large amounts of power. Data centre providers can improve energy efficiency by combining the computing power of many smaller data rooms into fewer larger data centres, deploying smart operational practices and designing new sites that incorporate energy efficient measures, and work towards certifications such as LEED or BREEAM to help achieve ESG goals. In fact, a new data centre in Madrid, Spain is set to be the first in the country to be built under the BREEAM Data Centres International accreditation.

They can also use computational fluid dynamics (CFD) modelling to simulate the flow of chilled air and adjust fan speed and chiller load. At a facility in Northern Virginia, engineers expect the changes made based on their CFD data analysis to save more than 10 million kilowatt hours each year.

What’s more, they can increase renewable and low-carbon power sources for operations such as solar and wind. For example, one site in Allen, Texas harnessed 67 megawatts of renewable energy from the Enel Green Power Azure Sky ‘solar + storage’ project in Haskell County in the same state which is equivalent to meeting 100% of its power requirements.

Supporting Biodiversity

Target 15.5: Take urgent and significant action to reduce the degradation of natural habitats, halt the loss of biodiversity and, by 2020, protect and prevent the extinction of threatened species

Data centre operators can proactively seek out opportunities to support diverse and resilient biological networks at and around their sites. For example, selecting locations pre-identified for industrial development helps avoid disruption to existing natural habitats, and once data centres have been constructed, they can ensure the available space is landscaped with native species that encourages benefits to wildlife. They can also partner with local charities with expertise in conservation.

Initiatives to boost biodiversity have already proved successful in Ireland, where 49 organisations from the Irish data centre community pledged to fund and plant over 1,000 orchards across the country including at a data centre in Grange Castle, Dublin, boosting food sources for bees and providing habitat for flora and fauna.

Realising The Impact

If data centre operators do not recognise the threat to the planet and take action to invest in making data centres more sustainable, it is not just local habitats and communities that will be affected. It only takes one occasion of high demand for scarce water to interrupt services, which could cause an outage and service disruptions for the client, negatively impacting both the vendor and customer’s bottom lines.

Data centres of the future are not just operationally resilient, but also ecologically resilient – they are not dependent on scarce water, they are energy efficient and they support natural habitats. Creating sustainable sites is a huge challenge, but it is crucial, and one that will pay dividends many times over.

Kyle Myers

Kyle Myers is Head of Global Environmental Health, Safety & Sustainability at CyrusOne. His responsibilities have included functional strategy, policy and procedure development, training, regulatory compliance/interaction and organisational development across the globe.

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...

How smart labels are transforming supply chains

Sharath Muddaiah • 27th January 2025

As e-commerce continues to rise globally, the impact of just-in-time manufacturing and rising consumer expectations mean the need for real-time visibility has never been greater. Smart labels directly address this demand, offering solutions to long-standing challenges like shipment delays, theft, and the lack of traceability. With the smart label market projected to grow from $14.1...

The rise of loyalty apps

Sue Azari • 17th January 2025

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in...

Rocket launch challenges Elon Musk’s space dominance

Professor Sultan Mahmud • 16th January 2025

Amazon founder Jeff Bezos’s space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk’s SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT). It firmly pits the world’s two richest men against each other in...

Giesecke+Devrient launches new Smart Label at CES 2025

Giesecke Devrient • 06th January 2025

G+D has today launched the G+D Smart Label, its innovative tracking solution that transforms any package into an IoT device. Ultra-thin and only slightly larger than a credit card, the new Smart Label proposition has been jointly developed by G+D in conjunction with its hardware partner, Sensos to enable cost-effective, accurate location tracking for a...

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.