Is it worth investing in the latest iPhone?

1st November 2020
Apple

Christmas is coming, and tech goods have long reigned supreme as the gifts that keeps on giving. And with the UK spending over £33.3 billion on Christmas gifts, buying presents that will not only be much loved, but will be valued too seem to be high on our list of priorities. But should the latest iPhone be on your Christmas wish list?

Apple has cornered the market when it comes to smartphones, and traditionally they release a new model every September, so before we ask Santa for the latest iPhone, there’s a few things we should consider.

1. Do you need a new phone? Yes, a new phone might be desirable, but do you need a new phone, or do you want one? Chances are, unless your phone has a cracked screen, is no longer functioning as it should, or your contract is coming to an end, then you don’t need a new phone. If you want the latest iPhone just because, perhaps find something else to fill the top spot on your gift list!

2. Can you afford a new phone? It’s no secret the price of the iPhone increases annually. Before you invest any amount of money, you should carefully consider your finances to work out whether you can afford it. And while you might be able to pay for the handset, can you afford the monthly bill?

Global digital commerce is a game changer for SMBs and local economies. 
Trending
Global digital commerce is a game changer for SMBs and local economies. 

If you’ve answered yes to both, then here’s what you need to know about the latest iPhone.

THE GOOD

The technology

The world is packed with dedicated iPhone followers, and for many reasons. The latest iPhone 12 range features the new A14 Bionic chip, as well as the fastest CPU and GPU in the smartphone market, making the latest iPhone the best for playing games, streaming videos and holding its power.

The cameras

Apple cameras have always been good; not amazing, but for the average user, they do the job. While other manufacturers offer higher megapixel counts, Apple has packed advanced new tech into their latest iPhone cameras, making them rival even the best digital cameras on the market.

Read More: iPhone sales down again: What does Apple’s future look like?

THE BAD

No added accessories

Perhaps the most contentious move was Apple’s decision to remove headphones and power adapters from the iPhone packaging. However, given that most people likely to buy the latest iPhone already own an iPhone and therefore headphones and power adapters, it could be a savvy move by Apple.

It’s hard to sync with non-Apple products

Of course, like all Apple products they tend to only work well with other Apple products and are harder to connect to PCs. iTunes is much easier to manage on a Mac compared with a PC, which of course is another ploy by Apple to have all our electronics synced up.

THE VERDICT

Ultimately, it’s up to you. Can you wait another year for another Apple release, or are you desperate to get your hands on this year’s ‘latest’ model?

We think you'll like:

Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...