Amazon reveals Fetch pet tracker and Sidewalk network

Image Credit: James Martin/CNET

Amazon has announced a low-bandwidth, long-distance wireless network designed for low powered devices and a smart pet tracker

At its annual hardware event in Seattle this week, the online retailer announced the new wireless protocol designed to connect Internet of Things (IoT) devices over long range, both inside and outside your home.

“Amazon Sidewalk is a brand new low-bandwidth network that uses the already existing free over-the-air 900 megahertz spectrum,” said Dave Limp, Amazon’s device chief.

A range of wireless standards are currently used to connect IoT devices. Wi-Fi uses low power consumption and high capacity but coverage is limited. Bluetooth affords high bandwidth but with a short range. Then there is 5G, which is promising, but still some way off full deployment and could be costly.

The 900MHz spectrum Amazon look to use with Sidewalk is used mainly for amateur radio transmissions, meaning it is relatively empty, and has a potential range of between 500 metres to 1 mile.

Limp said: “We think it will be great for keeping track of things, keeping things up to date — but first and foremost, it will extend in the distance at which you can control these kinds of simple, low-cost, easy-to-use devices.”


READ MORE: Amazon Unveils Alexa-Powered Ring and Glasses



One of the devices announced to coincide with Sidewalk will make pet lovers happy – a smart dog tag called Ring Fetch.

This low-powered device clips onto your dogs collar, connecting to the Amazon Sidewalk network.

Owners can set a geofence perimeter up to one mile away, and when a dog strays too far from home, the owner is able to track their rogue pet with GPS.

The Ring Fetch clips easily onto a collar / Credit: Amazon


Among other devices tipped for use in this low-powered, long range network are water sprinklers, mailboxes, lightbulbs and doorbells.

As the Amazon push for increased connectivity among its family of devices, the online giant has delivered 700 devices to homes and businesses in Los Angeles in order to begin testing. However, they do admit that the network is in its early stages. It could be some time before we see it scheduled for consumer use.

Luke Conrad

Technology & Marketing Enthusiast

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...

Custom Software Development

Natalia Yanchii • 04th October 2024

There is a wide performance gap between industry-leading companies and other market players. What helps these top businesses outperform their competitors? McKinsey & Company researchers are confident that these are digital technologies and custom software solutions. Nearly 70% of the top performers develop their proprietary products to differentiate themselves from competitors and drive growth. As...

The Impact of Test Automation on Software Quality

Natalia Yanchii • 04th October 2024

Software systems have become highly complex now, with multiple interconnected components, diverse user interfaces, and business logic. To ensure quality, QA engineers thoroughly test these systems through either automated or manual testing. At Testlum, we met many software development teams who were pressured to deliver new features and updates at a faster pace. The manual...