A summary of Apple’s September event, including iPad Mini

Apple's “California Streaming” event delivered on many anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.
Apple’s “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

Another Apple launch event has passed. Apple’s “California Streaming” event delivered on anticipated products: the iPhone 13 and Apple Watch Series 7. It also announced the launch of the iPad Mini. Notably, there was no mention of third-generation AirPods as fans had speculated. We take a look at the releases:

iPhone 13 
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

Like last year’s generation of iPhones, the iPhone 13 will come in four variants: the iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max, in five colors. In addition, this generation will come with a smaller notch display. 

In addition, it will have an A15 chip, which Apple claims is “up to 50% faster than the leading competition.” It has also made notable upgrades to its cameras. The new 12MP primary camera with sensor-shift optical image stabilization and a bigger sensor can capture 47% more light than the iPhone 12. 

Another exciting new feature is Cinematic Mode in video, which has portrait mode features, but for film. Battery life has also been improved by 1.5 hours on the Mini, and 2.5 hours on the larger iPhone 13.

https://www.youtube.com/watch?v=XKfgdkcIUxw

The iPhone 13 and iPhone 13 Mini retails from $799 and $699. The devices will also now start at 128GB of storage rather than 64GB.

The 13 Pro and Pro Max start at US$999 and $1,099, respectively. In addition, there is now a new 1TB storage option. They will be available for pre-order Friday, September 17, and will be available a week later, on September 24.

The Apple Watch Series 7
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

The Apple Watch Series 7 expects a notable redesign with a flat-edged finish that better resembles the slickness of the iPad and iPhone; the new lamination technique will bring the display forward more. 

https://www.youtube.com/watch?v=MMdQ-gWBNZE

The Apple Watch Series 7 starts at $399 and will be available “later this fall.”

READ MORE:

iPad Mini
Apple's “California Streaming” event delivered on anticipated products: the iPhone 13, Apple Watch Series 7. It also announced the launch of the iPad Mini.

The new 8.3-inch iPad Mini weighs in at just under 300g, and has P3 color gamut. It also has landscape stereo speakers, which is ideal for streaming media. The new iPad mini will also feature a USB-C port.

The new iPad mini retails from $499 for the 64GB Wi-Fi version and will be available in the US from September 24.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

The rise of loyalty apps

Sue Azari • 17th January 2025

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in...

Rocket launch challenges Elon Musk’s space dominance

Professor Sultan Mahmud • 16th January 2025

Amazon founder Jeff Bezos’s space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk’s SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT). It firmly pits the world’s two richest men against each other in...

Giesecke+Devrient launches new Smart Label at CES 2025

Giesecke Devrient • 06th January 2025

G+D has today launched the G+D Smart Label, its innovative tracking solution that transforms any package into an IoT device. Ultra-thin and only slightly larger than a credit card, the new Smart Label proposition has been jointly developed by G+D in conjunction with its hardware partner, Sensos to enable cost-effective, accurate location tracking for a...

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...