New Salesforce innovations empower creators to build apps with low code

Research finds 83% of IT leaders plan to increase their use of low-code development tools.

Salesforce introduces the next generation of Salesforce Platform — including a powerful set of low-code development tools that empower everyone within an organisation, regardless of technical skill or role, to create and ship apps on a single platform.

An urgent need for businesses and organisations to go digital faster is overwhelming resource-constrained IT departments, with 88% of IT leaders who participated in a recent survey saying their workloads have increased in the last 12 months, and 96% saying the current demand for apps isn’t sustainable. To meet this increased need, 83% of IT leaders are planning to increase their use of low-code tools.

Salesforce Platform includes low-code tools for interactive app development and automation and new elastic computing, AI-driven data protection, identity management, and DevOps capabilities to help teams drive business outcomes fast. This gives anyone — including business users, admins, designers and developers — the ability to build apps and processes using low code, all while enabling the highest levels of IT governance, scale and trust.

“The future of app development is low-code, where anyone can participate to solve any business problem,” said Patrick Stokes, Executive Vice President and General Manager of Platform, Salesforce. “The trusted, powerful Salesforce Platform makes it easier and faster for everyone to build apps and get back to growth.”

“Salesforce’s low-code tools and elastic scale capabilities allowed our team to launch new customer buying experiences, like CarMax Curbside, in less than three weeks,” said Shamim Mohammad, EVP, Chief Information and Technology Officer, CarMax. “By using Salesforce, we are now working with a single integrated platform for managing customer relationships and automating internal processes through data-driven algorithms, machine learning and AI. Salesforce Platform is allowing us to innovate faster and continue advancing our customer experiences, ultimately redefining the future of the car buying process.”

“Our clients are the number one priority at RBC Wealth Management – U.S., and over the past year we’ve digitised many of our offerings to provide best-in-class customer experiences from anywhere,” said Greg Beltzer, Head of Technology, RBC Wealth Management – U.S. “Using Salesforce’s low-code tools, we’ve been able to transform time-intensive processes that impact both clients and employees into automated workflows that can be completed with just a few clicks.”

The next generation of Salesforce Platform empowers anyone to deliver business apps fast; collaborate and build on a single platform, scale and ship secure apps confidently.

Deliver business apps fast

Salesforce Platform includes low-code app builders and automation capabilities that empower anyone across the business to build powerful apps and workflows.

Build interactive apps with low code. Dynamic Interactions, an App Builder enhancement, uses low code to build apps with web components that communicate, exchange data, and react to user actions. With Dynamic Interactions, components can be repeatedly added to any app without code, rather than built from scratch each time.

Create intelligent workflows to automate tasks. Einstein Automate provides creators with low-code tools to build workflows that automate time-intensive tasks and seamlessly integrate data. Flow Orchestrator helps compose workflows that automate complex, multi-user processes. MuleSoft Composer for Salesforce automates integrations from disparate apps and data sources to Salesforce without code. Creators can streamline processes by leveraging pre-built solutions on Salesforce AppExchange and products in OmniStudio, a suite of no-code tools and pre-built guided experiences.

Empower any team to build

Salesforce is delivering tools for people with more specialised skill sets, so that both low- and pro-code creators can collaborate and build on the Salesforce Platform.

Run computationally heavy operations on-demand. Salesforce Functions is a service that lets organisations deploy code in a serverless environment so they can deliver scalable experiences by extending data and workflows they already have. Functions also empowers teams to accelerate productivity by making it easy for developers to adopt common industry languages and their supporting ecosystems, as well as their development tools of choice.

Streamline development with a single command-line interface (CLI). New today, CLI Unification gives creators a command-line interface (CLI) for building anything on Salesforce. With CLI Unification, creators can use cross-cloud commands to manage platform resources and Heroku, Mulesoft, Tableau, and more. CLI Unification empowers teams to deliver faster, higher-quality releases in a single tool through source control integration. Additionally, CLI Unification provides the ability to hook into continuous integration and delivery pipelines to automate testing and deployment for any Salesforce project.

Scale with confidence

Salesforce Platform provides IT with tools to implement guardrails and governance layers to help ensure all apps being built are both secure and scalable.

Launch apps and experiences faster. DevOps Center is a centralised location for tracking and managing changes within Salesforce, allowing teams to collaborate while also using DevOps and governance best practices. DevOps Center helps teams launch apps and experiences faster by identifying work items, integrating them with source control systems, and migrating changes across testing sandboxes — all without custom code. DevOps Center also lowers the barrier to entry for organisations to adopt modern, source-driven development and continuous integration and delivery by providing a declarative UI on top of these processes.

Automate data compliance. The new Einstein Data Detect helps organisations adhere to data privacy laws by using AI and machine learning to discover and protect sensitive user data, like social security or credit card numbers. Organisations used to rely on customers to withhold sensitive data when updating online forms, but user error and misclassified data fields can lead to data being exposed. Einstein Data Detect automates discovering many kinds of sensitive information and misclassified data fields, prompting organisations to take immediate steps to protect customer data.

Consolidate customer accounts for a 360-degree view of customers. Also new today, Customer Identity Plus enables developers to integrate consumer-grade identity capabilities for organisations with high numbers of monthly active users, to consolidate and manage customer identities. As organisations increase the number of digital touchpoints like mobile apps and web portals, customers are forced to create new logins for each, making it difficult for organisations to gain a single, 360 degree view of the customer. Customer Identity Plus enables developers to easily integrate an identity layer into existing apps, creating a consistent customer experience.

READ MORE:

More Information

  • Learn more about how Salesforce Platform empowers creators and enables diverse teams to innovate together and ship enterprise-ready apps with confidence here.
  • Register and tune into TrailheaDX on Wednesday, June 23 to learn more about how Salesforce empowers organisations to succeed from anywhere. To learn more about innovating from anywhere with low code, you can view information about the Platform Main Show here.
  • Learn more about how anyone can confidently build design solutions on Salesforce Platform through the new Salesforce Designer role on Trailhead and User Experience Designer certification here

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Luke Conrad

Technology & Marketing Enthusiast

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...

Custom Software Development

Natalia Yanchii • 04th October 2024

There is a wide performance gap between industry-leading companies and other market players. What helps these top businesses outperform their competitors? McKinsey & Company researchers are confident that these are digital technologies and custom software solutions. Nearly 70% of the top performers develop their proprietary products to differentiate themselves from competitors and drive growth. As...

The Impact of Test Automation on Software Quality

Natalia Yanchii • 04th October 2024

Software systems have become highly complex now, with multiple interconnected components, diverse user interfaces, and business logic. To ensure quality, QA engineers thoroughly test these systems through either automated or manual testing. At Testlum, we met many software development teams who were pressured to deliver new features and updates at a faster pace. The manual...