2022: Delivering omnichannel digital retail innovation with an emotional connection

17th December 2021
Radical changes took place in 2021 retail sales models, with traditional in-store retailers adopting digital apps and clienteling to offer a hybrid in-store and digital presence. Already-online retailers raced to embrace complex technologies to deliver omnichannel digital experiences. Customer experience can’t mean more to brands, and the human touch of ‘in-store’ assistants is a growing trend to support digital technologies for a hybrid sales process. Sarah Friswell, CEO at Red Ant, discusses what 2022 may hold for retailers to deliver for consumers’ needs and offers some tips to deliver CX that builds loyalty and impacts the bottom line. 
Radical changes took place in 2021 retail sales models, with traditional in-store retailers adopting

Register for free to continue reading

Unfortunately you’ve run out of guest articles, however it doesn’t have to stop here. By registering with tbtech, you will enjoy unlimited access to premium articles, exclusive newsletters, webinars, podcasts and exclusive whitepapers & guides.

Create an account

Already have an account? Sign in.

Unlocking productivity and efficiency gains with data management

Russ Kennedy • 04th July 2023

Enterprise data has been closely linked with hardware for numerous years, but an exciting transformation is underway as the era of the hardware businesses is gone. With advanced data services available through the cloud, organisations can forego investing in hardware and abandon infrastructure management in favour of data management.