Retail Tech platform, Loyalize, raises £250k in pre-seed round.

The white label engagement platform will use this funding to invest in new talent and increase their focus on payments as retail re-opens following lockdown.


 Loyalize, a leading white label engagement platform that combines payment and loyalty into a single transaction, has raised £250k in pre-seed funding as it ramps up platform development and looks ahead towards larger seed round later this year.

The round, which was backed by fund investors SFC Capital, along with top-up contributions from new and existing angels, will allow the company to add members to its development team and build out new platform features that will add further value to its overall proposition, with a strong focus on open banking and payments.

Loyalize was founded in 2019 by David John, with the aim of revolutionising the way payments and loyalty fit together in the retail ecosystem. Whereas previously, customers would have to scan a plastic loyalty card or digital code to earn their added value before paying, Loyalize allows customers to get rewarded on every transaction through connecting their payment card(s), or bank account(s), to an existing loyalty programme.

Integrated via a single API, the white label platform tracks and aggregates data across connected cards and accounts, providing a frictionless loyalty and payments experience for customers. For retailers, the platform’s technology combines speed, data accuracy and data transparency to provide a real-time, omnichannel view of customer transactions and purchasing behaviours, allowing them to create segmented, targeted offers and campaigns.

The closure of this funding round comes at a critical time for UK retail, as the sector looks to re-open after a turbulent year. Loyalize is continuing to innovate its solution through the addition of various payments features and will build towards a larger seed round later this year, capitalising on the momentum of the successful pre-seed.

David commented on the raise:

“Closing this pre-seed round is a significant milestone for us, even more so during a pandemic. It means we can ramp up our development efforts and start working on some exciting projects that we have planned for the rest of the year. Loyalty, and certainly payments, is such a vibrant space right now – experiencing huge levels of growth – and I’m looking forward to rolling out a number of propositions over the coming months.” 

For more information about Loyalize, please visit their website: www.loyalize.ai or email loyalize@thephagroup.com

About Loyalize

Loyalize is a white label engagement platform that combines payment and loyalty into a single transaction. Via a single API integration, the platform streamlines the loyalty experience, creating a more rewarding customer journey and providing retailers with valuable insights to improve their engagement strategies

Luke Conrad

Technology & Marketing Enthusiast

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...