Remote working during COVID: a successful social experiment

Trisha Mandal, content and communications manager at Mobius Labs, takes a look at the future of remote work in a post-COVID-19 society .

As I’m writing this article, sitting in my living-room-turned-study, I wonder how different our work culture would have been today had the pandemic never happened. When COVID cases started rising in March 2020, and it was evident that this presented severe health risks, Mobius Labs pivoted to a completely remote working culture. In fact, we were one of the first companies in Berlin to become a fully virtual organisation as cases rose dramatically.

Our head of marketing said that we had to figure out how to build relationships with potential customers and our audience in a purely digital way. That can be quite challenging, especially for a startup, because the digital environment that we had at that point was not necessarily mature enough for this approach. . The newly formed marketing team that was just two weeks old at the time took up the challenge and ensured that the company matured in terms of its visual identity, the language of the brand and overall online brand awareness. This meant building on the company values in a way that the audience could trust, differentiating ourselves from the competition concerning the way we communicate and choosing to not delve into controversial use cases of our technology that could potentially put human rights in danger. Trying to reflect our innovation, reputation and leadership through our visual identity was key – all aspects that people look at when working with a technology partner.

The key to making this work was to have efficient communication and trust between the team members, no matter where each of us was working. Allowing more freedom to colleagues, and empowering every team member to not only own their area of expertise but also to evolve in this area by ensuring that we give each of them the right tools and enough flexibility was imperative. That also came with building in regular meetings and catch-ups so that we had a feedback mechanism and can work in sync.  

Establishing these robust online processes helped the company grow both in terms of the team structure and annual revenue, even during a time when in-person events, conferences and interviews were all cancelled. By the end of 2020, our headcount grew from 18 to 28. We also reached the target of €1 million ARR. Productivity was not affected during the pandemic evident from the increasingly complex products that we developed during this period.

The only aspect of work culture that really suffered was the social relationships between colleagues which obviously develops when you see each other in person, on a daily basis. Social online activities did take place, and sometimes personal meetings between colleagues were also held when the situation permitted it. What has been missed the most is the coffee-machine conversations when you bump into people you work with daily, and also into members from other teams, and have quick but consistent contact with peers you wouldn’t always talk to on a day to day basis otherwise.

In hindsight, the pandemic made it clear that the very corporate, 9-5 work culture that existed pre-COVID is not necessarily the only healthy and productive one. Moving forward, we want to go to the office to simply interact with our colleagues, and at the same time bring remote working to the forefront of our HR values. This means finding a way to become global citizens, accessing the best talents in the world and bringing in different perspectives to challenge the norm. We believe in giving everyone the chance to prove that we can work together and innovate even from different locations, proven by how effective this was over the pandemic.

READ MORE:

Digital solutions have made social life easier in a post-COVID scenario. If we didn’t have video conferencing, for instance, we would be worse off today. What became apparent is that people were forced to adopt digital technology faster during the pandemic. Industries and societies that were not used to leveraging digital tools had to implement them very quickly. In light of this, discussing technology’s social impact in an open conversation becomes even more relevant. We believe in the positive influence that technology and innovation can have on society, and our aim is to reflect the same through our company values and working culture.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Luke Conrad

Technology & Marketing Enthusiast

Unlocking productivity and efficiency gains with data management

Russ Kennedy • 04th July 2023

Enterprise data has been closely linked with hardware for numerous years, but an exciting transformation is underway as the era of the hardware businesses is gone. With advanced data services available through the cloud, organisations can forego investing in hardware and abandon infrastructure management in favour of data management.

The Future of Cloud: A Realistic Look at What’s Ahead

Erin Lanahan • 22nd March 2023

Cloud computing has transformed the way we work, communicate, and consume technology. From storing data to running applications, the cloud has become an essential part of our lives. But what does the future hold for this technology? In this article, we’ll take a realistic look at the future of the cloud and what we can...

Ab Initio partners with BT Group to deliver big data

Luke Conrad • 24th October 2022

AI is becoming an increasingly important element of the digital transformation of many businesses. As well as introducing new opportunities, it also poses a number of challenges for IT teams and the data teams supporting them. Ab Initio has announced a partnership with BT Group to implement its big data management solutions on BT’s internal...