Founder Feature: Gavin Neate, CEO of Neatebox

In this week’s Founder Feature, we’ve partnered with the Super Connect for Good Competition powered by Empact Ventures and Hays. We are talking to the CEO of Neatebox, Gavin Neate, who last month was announced as the competition’s Regional Winner for Scotland. Neatebox also claimed the top spot as the HealthTech Industry Winner for 2020.

Read on to find out more about Gavin’s remarkable founder journey, and how Neatebox are creating tech for good.




Could you tell us about your company and what you’re striving to achieve?


Neatebox has two truly innovative #Tech4Good products, both solving very real challenges faced by disabled people and society in general. “Button” lets people interact contactlessly with their environment i.e. pedestrian crossings and doors. “WelcoMe” is the world’s first proximity-based staff training and awareness tool that ensures staff know who is about to walk through the door and how to interact with them in advance for societal and commercial advantage. 




Who are you and what is your story? 


In 1996 I left the RAF Police and joined Guide Dogs for the Blind, where I trained blind and visually impaired people with their new guide dogs. I loved it. I was, however, increasingly excited by tech and how it was being used by my clients. My journey into accessible solutions came from the internal question, “I wonder if”. By 2011 I had invented the world’s first smart-phone controlled pedestrian crossing. 




What’s most exciting about your traction to date?


I’ve been increasingly excited by the power of people to be the change they wish to see in the world. The users of our services are empowered to dictate what they want and where they want it. I have found a route to building and improving the social balance I cared so much about as a Mobility Instructor whilst at the same time building a truly customer-led sales pipeline. 




Do you see yourself as an underdog?


I think anyone who does something truly innovative is initially an underdog. I’ve always loved the quote “First they ignore you, then they laugh at you, then they fight you, then you win”.  It sums up the process you are likely to go through when you do something completely new. I used to be an underdog but feel that increasingly people are listening and rather than fighting me, are joining me. 



How do you manage the duality between driving new business and overseeing daily operations?


I have an amazing team who I liken to characters from Toy Story. I’m like Buzz, always the activist and my COO Allan is very much like Woody who ensures that there is a plan. We also have a Jessie and a Bo Beep who provide cohesion. It is ok to be a Buzz but the truth is you always need the right people around you to truly function effectively.  




How far are you willing to go to see your idea become a success?


There is nothing in life more important to me. People who know me know this to be true. I might not get the route right all the time but it is obvious that I know what my destination is.




What are the future implications of the technology you are developing? Have you considered that it could have negative consequences for some people? How would you deal with that?


Societal cohesion. They say that a stranger is a friend you haven’t met yet. Our WelcoMe platform allows the visitor/customer to introduce themselves before you meet them and then helps you interact when they arrive.  We act very differently when we know someone and I hope that this leads to more empathy in our relationships. I see no negatives. 




Do you have a plan B if your venture isn’t successful?


There is no plan B. There is a fantastic scene in the movie Gattaca where Ethan Hawke’s character, Vincent,  finally beats his brother in a swimming challenge where they swim out to sea. Ethan Hawke always loses as his brother is fitter and the stronger swimmer.  One day Vincent wins and his brothers asks him how he did it. He replies “because I never saved anything for the swim back”.  




What was it like taking part in the Super Connect for Good Competition? Have the super connections before and after helped you?


Taking part in and winning the Health Tech Award in Super Connect for Good Competition was truly the icing on the cake to what was a remarkably well-conceived and run event. I would however like to applaud the Super Connect team for their pre and post-event engagement. There are many networking companies but few who push as hard with their engagement after the event as they do before and during. We have been provided with many connections moving forward and the Empact Ventures team most certainly has a new fan in the team from Neatebox.




Can you tell us who your mentors and heroes are, and what impact they’ve had on you?


Every day I meet people who are beaten down by other people’s expectations of who they are and what they can or can’t do.  They are disabled by people’s attitudes more than a medical condition or disability ever could.  They drive me to provide them with tools that will fundamentally level the playing field and defy society’s expectations of them.




Do you see this as UK centric or will you conquer the world by going global?


This is very much a global solution and is already being used in The Republic of Ireland with interest also being shown in North America, Israel and Australia. Fundamentally we are aware that proximity awareness is the future of not only customer service but also human interactions. It is unrealistic for Neatebox to deliver this alone, however, we are well-positioned to lead the field and prove what’s possible. 




What was missing from your business plan (be honest)?


I feel that explaining the problem before getting to the solution has been challenging. Henry Ford said “if I had asked them what they’d wanted they would have said “faster horses”.  So much of what we do is education and I have always found it hard to ensure that our business plan explains the challenge in a way which ensures the rest of the plan makes sense to the reader. 

I feel that explaining the problem before getting to the solution has been challenging. Henry Ford said “if I had asked them what they’d wanted they would have said “faster horses”.  So much of what we do is education and I have always found it hard to ensure that our business plan explains the challenge in a way which ensures the rest of the plan makes sense to the reader. 




What’s one piece of advice you’d give to budding innovators taking the same journey?


Fill your cupboard with Uncle Ben’s Rice and tortillas. I lived off them for three years. They are cheap, easy to cook and eat quickly. To explain, you need to dedicate yourself fully to your end goal. You must accept discomfort and financial hardship as part of the journey and embrace the solutions that present themselves knowing at the very least one day they will at least become a great anecdote. 



To learn more about Gavin and Neatebox, visit: www.neatebox.com


Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...

Custom Software Development

Natalia Yanchii • 04th October 2024

There is a wide performance gap between industry-leading companies and other market players. What helps these top businesses outperform their competitors? McKinsey & Company researchers are confident that these are digital technologies and custom software solutions. Nearly 70% of the top performers develop their proprietary products to differentiate themselves from competitors and drive growth. As...

The Impact of Test Automation on Software Quality

Natalia Yanchii • 04th October 2024

Software systems have become highly complex now, with multiple interconnected components, diverse user interfaces, and business logic. To ensure quality, QA engineers thoroughly test these systems through either automated or manual testing. At Testlum, we met many software development teams who were pressured to deliver new features and updates at a faster pace. The manual...