Book Review: Catching Giants.

Turning around the fortunes of Porsche GB.

Business leader, Kevin Gaskell’s book ‘Catching Giants’ shows how small players can win big. The business leader who revived Porsche GB, boosted BMW GB’s profits by 500% and has built 15 companies, brings together his stellar business insights and lessons learned as part of the five-man team who went from novices to world champions in 1,000 days.

An absolute must-read, written by the turbo-charged entrepreneur and business fixer, Kevin Gaskell, the author provides step-by-step lessons (80 in fact) on how to build a world-class business and transform the fortunes of a company in 100 days.

Insightful, accessible and results-driven, this unique guide shows how to overcome business barriers – whether that’s clarity, strategy, team dynamics or finances.  And quoting from Churchill who said, ‘never let a good crisis go to waste’, he explains how to use the tools in your business armory– cash, clients, communication and courage – to overcome the ravages of the pandemic on your organization.

A book destined to become the ‘best-friend’ of every business owner, Catching Giants is a ‘how-to’ triumph and reaffirms Gaskell’s position as the man who fixes businesses and demonstrates why he is considered to be one of the top business leaders in the UK

Can a small business really compete with the biggest business giants?

The typical argument is that they wouldn’t have the budget, skills or experience to do so. But Catching Giants demonstrates that this simply isn’t true and shows how, even in the toughest of circumstances and competitive environments, it is possible for the small player to win big.

When Kevin Gaskell and his small, inexperienced crew took on the ‘World’s Toughest Row’ and set out to cross the Atlantic Ocean in a tiny open rowing boat, they knew it would take single-minded determination, a focused strategy, an agile and innovative approach and smart thinking to beat their Olympic level competition and become world champions. And that’s exactly what they did!

Through this thrilling, motivating and inspiring story of triumph over seemingly impossible odds, Kevin shares the adventure of rowing across one of the world’s great oceans and extracts 80 world-class lessons that he and his team used to beat some of the best rowers at their own game.

Whatever the challenge that businesses face – whether it’s clarity, strategy, finance, team alignment or leadership skills, these game-changing lessons have the power to help any team leader, manager or business owner overcome barriers and drive their team to reach for, catch and pass their own giants.

By: Kevin ‘The Business Fixer’ Gaskell, serial entrepreneur, author and adventurer is recognized as one of the world’s foremost leadership experts, responsible for transforming three of the world’s most iconic brands Porsche, BMW and Lamborghini (GB).

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...

Custom Software Development

Natalia Yanchii • 04th October 2024

There is a wide performance gap between industry-leading companies and other market players. What helps these top businesses outperform their competitors? McKinsey & Company researchers are confident that these are digital technologies and custom software solutions. Nearly 70% of the top performers develop their proprietary products to differentiate themselves from competitors and drive growth. As...

The Impact of Test Automation on Software Quality

Natalia Yanchii • 04th October 2024

Software systems have become highly complex now, with multiple interconnected components, diverse user interfaces, and business logic. To ensure quality, QA engineers thoroughly test these systems through either automated or manual testing. At Testlum, we met many software development teams who were pressured to deliver new features and updates at a faster pace. The manual...